As per sources, Star India is reportedly planning to rebrand its youth-oriented channel “Bindass” as “Star Utsav 2”. While there is no official confirmation yet, rumors about this rebranding have been circulating on the internet. It is said that the channel will be available on DD Free Dish and its cost will be only Rs. 0.10.
Launched in 2007, Bindass caters to the youth audience with its edgy and bold content. The channel is known for popular shows like “Yeh Hai Aashiqui”, “Emotional Atyachaar”, and “Dadagiri”. However, the channel has recently seen a decline in viewership, and Star India is considering repositioning the channel to target a larger audience in India.
On the other hand, Star Utsav is a popular free-to-air Hindi entertainment channel that caters to rural and semi-urban audiences in India. The channel offers a mix of classic and contemporary shows, including dramas, sitcoms, and movies. By rebranding Bindass as Star Utsav 2, Star India aims to leverage the popularity of its existing channel and expand its reach to a larger audience.
Launching the channel on DD Free Dish is also a strategic move as free-to-air platforms are very popular in India. DD Free Dish provides its viewers with access to a wide range of channels, and by making Star Utsav 2 available on this platform, Star India can reach a large number of viewers without the need for paid channel access.
However, it is important to note that there is no official confirmation yet from Star India regarding the rebranding of Bindass as Star Utsav 2. The information available on internet blogs may not always be reliable. Therefore, viewers should wait for an official announcement from the channel before making any assumptions.
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